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Insurance companies spend billions of dollars every year in advertising, all in an effort to convince us that if our homes or cars become damaged they will be right there beside us, helping to pick up the pieces and protect us financially against loss.  And that is absolutely what will happen, provided that you use a different set of thinking than most of us reasonable folks use.
 
I am currently assisting a homeowner in a suburb of Atlanta.  They had a pipe to burst under their kitchen sink, damaging almost the entire first floor of their $400,000.00 home.
 
These nice people have name brand homeowners insurance.  All of you have heard of this insurance company, and thousands of you have your own homes insured with them.  Well guess what?  If you have a pipe to burst under your kitchen sink, you can probably expect the same raw deal that my clients are getting!
 
The first thing that happened is that this name brand insurance company sent out a contractor to dry out their home.  This contractor totally botched the job, resulting in significant damage to the bottom cabinets in the kitchen and allowing mold to grow on the cabinets and the drywall.  They simply did not do the necessary work to access the water damage, relying on drying equipment to somehow miraculously dry wet materials that were covered up and not accessible to any drying effort.  Obviously this contractor was looking out for the insurance company's financial interest rather than the homeowners!
 
Oh, but it gets better!  After causing further damage to the home by sending out an incompetent contractor, this insurance company added insult to injury by refusing to pay to replace the upper cabinets, even though most of the bottom cabinets were damaged and required replacement.  They even went so far as to refuse to replace the few bottom cabinets that had escaped serious injury.  This means that the kitchen will now have two different kinds of bottom cabinets, and the upper cabinets will no longer match most of the bottom cabinets.  Look around at your kitchen, and ask yourself if you would possibly be satisfied with that kind of claims service.
 
The insurance company defends themselves, saying that they don't "owe" for cabinets that have not suffered "direct physical damage," and that they owe only for a "reasonable match" of the damaged cabinets, not an "exact match."  And you know what?  By the exact terms of the insurance contract, that is absolutely true.  They only "owe" for what is actually water damaged in my clients home, and those upper cabinets were never touched by the water.
 
One of the most basic tenets of insurance, however, is the Principle of Indemnificatio n.  This principle states that the insured should not profit from a loss or damage but should be returned (as near as possible) to the same financial position that existed before the loss or damage occurred.  The clear reality is that a kitchen full of mismatched cabinets in a nice home is simply not worth as much as the same kitchen with matching cabinets.  So, after this adjustment of their claim the kitchen in my clients' home will not be worth as much as it was before, reducing the overall value of the home and making it more difficult to sell in the future.  I mean really, who wants a nice home with patchwork quilt cabinets?
 
I know several insurance companies that would have paid to replace all of the cabinets in this claim.  Not because they technically "owe" for them (they don't), but because they understand another basic tenet of insurance; that an insurance company should place the interests of the insured on an equal footing with their own interests.
 
The bottom line is this; insurance doesn't insure things, it insures the value of things.  And the value of a cabinet, a roof shingle, a piece of carpet, or a piece of siding is very much tied to the other cabinets, roof shingles, carpet, or siding that it is installed alongside of.  Install a mismatch, and you have not only reduced the value of the new material you are installing, you have also reduced the value of the other existing matching items alongside.
 
So what to do?  How can you find out what your insurance company might do if you found yourself in a situation similar to my client? 
 
Ask them.  Send an email to your agent asking what the position of the insurer would be if you had shingles damaged on your roof.  Will they replace the entire roof?  A whole section?  Or would they simply want to replace any individual shingles that are damaged, leaving you with a patchwork quilt roof that is obviously worth less than it was before it was damaged.  Ask similar questions about cabinets, siding, and floor coverings as well.  Try to get their position from them in writing, and then make a decision whether or not you want to continue to do business with them.
 
And if they won't tell you?  Well, that's probably all the answer you need right there.
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In his book "The Seven Habits of Highly Effective People," Dr. Stephen R. Covey presents the principle "Begin With the End in Mind."  Dr. Covey teaches that effective people visualize the end of a process right at the beginning.   We can apply that principle to our purchase of homeowner's insurance.  What is the end of the insurance process?  Why, the possibility of an insurance claim and subsequent payment!  In the absence of a claim, ALL insurance is equal.  We must look at our insurance purchases with a claim in mind.

Should we buy the cheapest insurance we can find?  No!  A better suggestion is to research the coverage you need and find the least expensive policy with the best company that meets that need.  Homeowner's insurance is about the best insurance bargain going.  For about $1,506.00 per year the average home in Georgia is covered by Replacement Cost insurance that covers their home, belongings, other structures on the property, temporary loss of use, and a large amount of liability insurance. (1) That is an average of about $350,000.00 in coverage, all for $1,506.00 per year, or $125.50per month.  Compared to other types of insurance, homeowner's is dirt cheap!

Let's say that you own a typical home that is insured for $150,000.00.  Then let's say that you are cooking on the stove, you get distracted, and the next thing you know your kitchen is ablaze and all your smoke detectors are going off.  You grab the kids, the dog, your cell phone, and run out of the house dialing 911.  By the time the fire department puts out the fire the kitchen is totaled, every room is smoky black, and all your stuff is covered with dingy gray-black soot.  Suddenly, literally, all you own that is worth having are the clothes on your back and an insurance policy.  Sound terrible?  It is, and it happens almost every minute of every day.  In 2014 there were 494,000 structural fires killing 3,275 people, causing 9.8 billion dollars in damage.  And that's only damage by fires!

So, understanding that it can happen, to you, let's go back to our scenario.  You are standing in your driveway with your family owning only an insurance policy, and you paid about $1,506.00 for that policy.  Now, to make the math easy, let's say that your home has suffered $50,000.00 in damage (according to the contractor you have selected) and another $50,000.00 in damage to your belongings.  Oh, and you have to have somewhere to stay, so you get a short-term lease apartment, rent some furniture, bedding, kitchenware, and a TV, all for, say, about $2,000.00 per month.  That makes your total claim, with a four-month rebuilding period, somewhere around $108,000.00.  That $1,506.00 insurance policy is looking pretty cheap right now, isn't it?  But wait a minute.  Just because your home has $50,000.00 in damage does not necessarily mean that your insurance company will want to pay that much!  Suppose that your adjuster shows up and presents you with an estimate for $30,000.00, all figured according to the "going rate in your area."  Suddenly you have a problem.  You are $20,000.00 short for your repairs, at least if you want to hire the contractor of your choice.  Your adjuster is telling you that your contractor is too high, that the work can easily be done for his amount and that's all he's paying, period.  Oh, yeah, he's also only paying for that apartment for four months, after that it's your dime, so you better get busy finding someone cheaper and get them working, the clock's ticking! 

Let's back up, way up, before the fire, to the moment you bought that policy.  Knowing what you know now, would you have paid an extra hundred bucks for a better insurance company?  How about two hundred?  I know I would have, if I had known I was going to have a fire.  Dr. Covey says to "Begin With the End in Mind."  If you buy insurance, buy it expecting to have a claim.  You probably won't, but if it happens you'll be glad you thought it all the way through!  Look at the numbers.  If you are getting a real deal on homeowner's insurance, say twenty percent below average, then you are saving about $25.00 per month, or $9,000.00 in savings over thirty years.  But then you have a claim, and your cheap insurance company pays cheaply.  You will lose that $9,000.00 and a lot more.  You can pay too much for insurance, but it is far easier to pay too little, and yes, you get what you pay for.  Wouldn't it be better to identify some companies that pay their claims fairly and select the least expensive of those?  I think so, and next week I will give you some tips to make that selection easier!
(1) Bankrate.com, 2020
46
New York / Gas Explosion Rips Facade Off Of New York Building
« Last post by Toby on October 06, 2015, 03:18:39 PM »
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Utah / Utahn claims her Starbucks coffee was tainted with cleaning solution
« Last post by Toby on October 06, 2015, 03:15:00 PM »
Perhaps Starbucks should invest in better worker training!

http://www.sltrib.com/home/2778131-155/utahn-claims-starbucks-coffee-was-tainted
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Texas / Injured After Work Meeting, Amputee Fights Claim Denial
« Last post by Toby on October 06, 2015, 03:12:14 PM »
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